.YOU MAY certainly not understand it, yet various typefaces elicit various feelings. Serif font styles, along with small strokes at the ends of characters, are actually commonly found in publications and papers. They seem to be trusted and also reliable. Sans serif typefaces, which appear, may seem present day and laid-back. Aesthetic consistency offers audiences a feeling that they understand where they stand up it aids to create rely on. In the case of The Economic expert, it specifies the tone for our journalism.